This is a preview page meant to showcase web design. This is NOT an actual store. The buttons don't work. Introducing Titanium Tempest Shop Now In the Wild Onyx Tempest Shop Now Popular Choices Onyx Tempest42 mm, steel on steel$8,000 Titanium Tempest42 mm, steel on steel$8,000 Obsidian Noctis40 mm, steel on steel$6,500 Luna Noctis40 mm, steel on steel$6,500 Project Emergence New Florida Location GRANDFEATHER has finished construction of its first official location in The Avenues shopping center. Read More Emerald Luxury Your watch deserves luxury Does your watch rest in a watch box like this? You only get this kind of treatment at GRANDFEATHER. Shop Now End of preview GRANDFEATHER A refined luxury brand inspired by the shoebill stork.This project showcases my ability to craft sophisticated identities and translate them into a polished digital experience. Sketches Research Original Comps I originally started this project in early 2024. Click the images for a full view The premise was the same. Click the images for a full view The final result... not so much Click the images for a full view Revisions that make a difference Using the golden ratio, I created a form that was aesthetically pleasing. The empty space captured the shape of a shoebill stork with its wings spread. I call the top of the shape “the crown” and I used it to create an x-value measurement. I applied the x-value to the surroundings to create clear space so the logo can thrive under different applications. Thank you for checking out GRANDFEATHER